An explosion of luminous colours for the first iconic collection by Angelo Seminara for Davines

LIVING JEWELS COLLECTION



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March 12, 2012
Living Jewels

An explosion of luminous colours for the first iconic collection by Angelo Seminara for Davines
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Iconic, or rather pure inspiration. This is how Angelo Seminara talks about Living Jewels: “I always try to look at things not so much as a hairdresser, but more as an artist: what I want to try and do is never forget the woman and her beauty, but always try to focus on her hair and how it can enhance her beauty.
When Davines asked me to produce an iconic collection for the new colour concept, I wanted to create something really unique, with unique colours on hair, working with new methods and techniques.”
“To create this collection lengthy and intense experimentation was necessary. Experimentation is at the basis of my work and I am inspired mainly by nature with all its elements: vegetable, animal and mineral.
After carrying out a lot of research, I decided to draw inspiration from the world of beetles: small insects of extraordinarily bright colours so startling as to seem real living jewels. Hence the collection’s name “Living Jewels”.
The world of insects summarises and enhances the creative powers of nature offering unmatched chromatic suggestions.
It is a continuous change, the perfect combination of colours, shapes and light: an intelligent and spontaneous triumph created daily by carotenoids and melanins.
We have tried to reproduce these shades and our joint commitment has led to an inspiring result where colourful sparks shine on the hair giving rise to a natural iridescence that impacts different lengths, volumes and textures. Multifaceted daring, but perfectly realistic colours that look like a reflection created by sunlight. Gold, copper, emerald and sapphire are shed on free and vibrant hairstyles: geometrical and layered bobs with rigorous or untidy fringes, fluent hair with enhanced lengths and finally a frizzy style with great volume animated by contrasts in sunny shades.
A fusion of matter and colour that literally casts light onto the beauty of the woman wearing it, bestowing on her the charm of a natural miracle with a profound liaison with Davines “sustainable beauty”, which is the synthesis of creativity and respect for nature in all its marvellous expressions.