Franchising (ကိုယ္စားလွယ္ယူျခင္း)ဆိုုတဲ့ အလြယ္ဆံုုး ျဖတ္လမ္းနည္းႏွင့္ စီးပြားေရးလုုပ္နည္းေလး!

ဒီနည္းေလးက နာမည္ရလုုပ္ငန္းတခုုရဲ႕ကုုန္အမွတ္တံဆိတ္ကိုုျဖတ္လမ္းကေန ေငြေၾကးရွင္မ်ားကအလြယ္တကူ မိမိကုုိယ္ပိုုင္ စီးပြားေရး လိုုက္လုုပ္တဲ့နည္းေလးပါ ....ပံုုမွန္ကုုန္အမွတ္တံဆိပ္တခုုနာမည္ရဖိုု႔ဆိုုတာ အလြန္ကိုုမလြယ္ကူလွတဲ့  ေစ်းကြက္ ပညာေလးတခုုပါ.. ဘာလိုု႔ဒီလိုုေျပာရလဲဆိုုေတာ့ အမိျမန္မာျပည္မွာ အထူတကြပူးေပါင္းစီးပြားေရးလုုပ္က်ရင္ (Share) ရွယ္ယာလုုပ္ရင္ မၾကာပါဘူး အေတာ္မ်ားမ်ားကြဲၿပဲက်တာကိုု စီးပြားအတူလုုပ္ဖူးသူတိုုင္းသိက်မွာပါ....
ဘာျဖစ္က်လိုု႔လဲ ?

အထူးေျပာခ်င္တာက.....ေရႊျမန္မာေတြရဲ႕ အက်င့္ေလးေတြက အခ်ိန္နည္းနည္းရလာရင္ ရွယ္ယာ၀င္ေငြေၾကးရွင္ေတြက လုုပ္ငန္းေတြအေၾကာင္း နည္းနည္းသိတတ္လာရင္ သူတိုု႔လိုုဘဲ ငါတိုု႔လည္းလုုပ္ႏိုုင္တယ္ဆိုုတဲ့  မေကာင္းတဲ့အသိဆိုုးေတြ ၀င္လာေတာ့တယ္ဗ်... ဆိုုလိုုခ်ငိတာက   အဆိုုးဆံုုးက မိမိရွယ္ရွာခြဲထြက္ၿပီး ၿပိဳင္ဖက္အမ်ိဳးတူလုုပ္ငန္းခြဲေထာင္က်ေတာ့တာပါဘဲ.... မိမိဆီက သတင္းအခ်က္အလက္ေလးေတြ နည္းပညာေလးေတြ ေတာ္တဲ့ ၀န္ထမ္းေလးေတြပါ ခိုုးယူသြားတတ္ က်ပါတယ္....ဒီလုုိျဖစ္ေတာ့ ေအာင္ျမင္ေနတဲ့ မိမိရဲ႕ လုုပ္ငန္းအစီအစဥ္ေလးအတြက္  ဆက္လက္တိုုးခ်ဲ႕ရန္လိုုအပ္တဲ့ေငြေၾကး အရင္းအႏွီးေလးေတြေပ်ာက္ကုုန္ၿပီး လုုပ္ငန္းေလးေတြ တင္သေလာက္မေအာင္ျမင္ေတာ့တာကိုု မိမိလက္ေတြ႕ သင္ခန္းစာေတြ ေတာက္ေလ ွ်ာက္ဆိုုသလိုု ဘဲရဖူးပါတယ္ဗ်.... (ငါေငြရွိတယ္ ဘယ္လိုုလူေတြကိုု ခိုုင္းစားလိုု႔ရတယ္ဆိုုတဲ့ အသိဆိုုးေတြပါ.. ေနာက္ၿပီးအထူးသျဖင့္ အဆိုုးဆံုုးက လုုပ္ငန္း မကၽႊမ္းက်င္တဲ့ မိမိရဲ႕ေဆြမ်ိဳးသားခ်င္းေတြေခၚသြင္းၿပီး ေနရာေကာင္းေတြမွာ အုုပ္ခ်ဳပ္ခုုိင္းတတ္က်ပါတယ္)...

စီးပြားေရးလုုပ္ငန္းတခုုဆိုုတာက ေငြရွိတိုုင္းလုုပ္လိုု႔မရပါဘူး... အထူးသျဖင့္ အခုုအခ်ိန္မွာ အမိျမန္မာျပည္မွာ ပိုုဆိုုးပါတယ္... ေငြ၊အရက္၊မိန္းမ ကင္းရွင္းတဲ့လူေတြ ရိုုးရိုုးသားသားစီးပြားေလး လုုပ္ရင္ ေရရွည္မခံက်ပါဘူး....လူႀကီးေတြကိုုေပါင္းသင္းရတာ တကယ္ကိုုမလြယ္တာပါေနာ္.....စီပြားေရးလုုပ္ငန္းရွင္ ေခၚ ေၾကးစားစီးပြားေရးသာသာျဖစ္ေနမွ အခုုလ်က္ရွိေအာင္ျမင္ေနတဲ့ လုုပ္ငန္းရွင္ေတြကိုု ေလ့လာၾကည့္ရင္ သိႏိုုင္ပါတယ္ေလ....

တကယ္တန္းေအာင္ျမင္ေနတဲ့ လုုပ္ငန္းႀကီးဆိုုတာက တကယ္ေတာ္တဲ့ စီမံခန္႕ခြဲသူေတြဘဲ အုုပ္ခ်ုဳပ္စီမံေနက်တာပါ...
(ဒီမွာ မိမိကသူေဌးဆိုုၿပီး ေနရာတကာ ပါ၀ါျပေနတတ္တဲ့လူေတြ သတိထားက်ပါ) ေစ်းကြက္ကိုု ဘာမွနားမလည္ရင္ ထိပ္ဆံုုးေနရာကဖယ္ေပးၿပီး တကယ္လုုပ္ႏိုုင္တဲ့ စီမံခန္႕ခြဲတတ္သူေတြကိုု အုုပ္ခ်ုဳပ္ခိုုင္းစားရမွာပါေနာ္....အဓီက မိမိရဲ႕လုုပ္ငန္းျမတ္ေနဖိုု႔ပါဘဲ... အျမတ္မရွိေတာ့ရင္ ဘယ္လိုုဆက္စခန္းသြားႏိုုင္ေတာ့မွလဲ.....တကယ္ကိုု ေစ်းကြက္စီးပြားေရးကိုု ကၽႊမ္းက်င္နားလည္တဲ့ သူေတြဘဲ စီမံအုုပ္ခ်ဳပ္ေနမွ ေရရွည္လုုပ္ငန္းေအာင္ျမင္ေနမွာပါ....

ဒီနည္းေလးေတြႏိုုင္ငံတကာက  လက္ရွိနာမည္ႀကီးေအာင္ျမင္ေနက်တဲ့  ႏိုု္င္ငံတကာႏွင့္ ျပည္တြင္း ကုုန္အမွတ္တံဆိပ္ေတြအတြက္ အမွန္တကယ္လုုပ္သင့္တဲ့ လုုပ္ငန္းေလးတခုုျဖစ္ပါေၾကာင္း... ဖရန္႔ခ်ိဳင္းဒီပိုု႔စက္ေၾကးကေတာ့ မနည္းဘူးေပါ့... နာမည္ႀကီးငယ္ေစ်းႏႈးန္းလဲကြာျခားတတ္ၿပီး အနည္းဆံုုးေဒၚလာ  ေသာင္း၊သိန္း၊သန္းဂဏန္းေပးက်ရတာပါ...ဒီမွာလဲ Master Franchising) မိမိေဒသတခုုလံုုးတဦးတည္းပင္ရင္းကိုုယ္စားလွယ္ယူတာႏွင့္ Normal Franchind) မိမိကလုုပ္ငန္းတခုုရိုုးရိုုး ကိုုယ္စားလွယ္ ယူတာေစ်းႏႈန္းအမ်ားႀကီး ကိုုကြာျခားပါေသးတယ္...
သူတိုု႔ဆီက စည္းမ်ည္းစည္းကမ္း အတိုုင္း နည္းပညာေလးေတြ၊ ေစ်းကြက္၊လုုပ္အားႏွင့္ သင္တန္းေလးေတြကိုု သင္ေပး၊ထိန္သိမ္းျပဳျပင္ မြန္းမံေပးရပါတယ္၊ ဆိုုလိုုတာက သူတိုု႔လုုပ္ငန္းလိုုစီမံခန္႔ခြဲေပးပါတယ္....

မိမိက အခ်ိန္တန္ အျမတ္ေလးလိုုက္သိမ္းယူယံုုပါဘဲေလ.... အဲ...ေနာက္ၿပီးသူတိုု႔ကိုုလဲ  ႏွစ္အလိုုက္ ေကာ္မရွင္ေလးတိုုးေပး ရမွာေနာ္...မေမ့ႏွင့္အံုုး.......

Franchising (ကိုယ္စားလွယ္ယူျခင္း)

အခုတေလာမွာ ျမန္မာႏိုင္ငံပာာ ပ်ိဳတိုင္းၾကိဳက္တဲ့ ႏွင္းဆီခိုင္လိုမ်ိဳး ႏိုင္ငံတကာရဲ႕အထင္တၾကီးနဲ႔ စိတ္၀င္စားမွဳကို ခံယူေနရပါတယ္။ ေလာေလာလတ္လတ္ ႏိုင္ငံေရး အေျပာင္းအလဲနဲ႔ စီးပြားေရးအခြင့္အလမ္းေတြပြင့္သြားတဲ့ သယံဇာတေပါၾကြယ္၀လြန္းတဲ့ႏိုင္ငံ၊ စားသံုးသူသန္း၆၀ေက်ာ္နဲ႔ စီးပြားေရးလုပ္ဖို႔ေကာင္းလြန္းတဲ့ႏိုင္ငံတစ္ႏိုင္ငံကို စိတ္၀င္စားၾကတာေတာ့မထူးဆန္းလွပါဘူး။

စီးပြားေရးအခြင့္အလမ္းေတြတိုးပြားေနတာနဲ႔အမွ် အခ်ိဳ႕ျပည္ပလုပ္ငန္းရွင္ေတြက အရင္းအႏွီးနဲ႔ တိုင္းျပည္ထဲ၀င္ေရာက္ဖို႔ ၾကီဳးစားေနသလို အခ်ိဳ႕က်ေတာ့လည္း ကိုယ္စားလွယ္ေပးဖို႔ ကိစၥကို စိတ္၀င္စားေနၾကပါတယ္။ ကိုယ္စားလွယ္ယူတယ္ဆိုတဲ့ လုပ္ငန္းကို ၾကားဖူးေနၾကျဖစ္ႏိုင္ေပမယ့္ ေကာင္းက်ိဳးဆိုးက်ိဳးေတြကိုအေသအခ်ာသိတဲ့သူနည္းတဲ့အတြက္ေၾကာင့္ ကိုယ္စားလွယ္ယူတဲ့ကိစၥက ျမန္မာႏိုင္ငံမွာေတာ့သိပ္မတြင္က်ယ္ျဖစ္ေနပါတယ္။

ကိုယ္စားလွယ္ယူတယ္ဆိုတာပာာ အလြယ္ေျပာရင္ေတာ့ နာမည္ရွိျပီးသားကုန္ပစၥည္းတစ္ခုရဲ႕ အမွတ္တံဆိပ္ကို အသံုးျပဳဖို႔၀ယ္ယူတာပဲျဖစ္ပါတယ္။ ဥပမာေျပာရရင္ ပိုက္ဆံရွိတဲ့သူတစ္ေယာက္ပာာ ထမင္းဆိုင္ဖြင့္ခ်င္တယ္ဆိုၾကပါစို႔။ ဒါေပမယ့္လည္းထမင္းဆိုင္ဖြင့္ဖို႔အေတြ႔အၾကံဳဘာမွမရွိဘူးဆိုရင္ နာမည္ရွိျပီးသားထမင္းဆိုင္ေတြျဖစ္တဲ့ ဓနုျဖဴေဒၚေစာရီလိုမ်ိဳးဆိုင္မ်ိဳးကေန ကိုယ္စားလွယ္ယူ လိုက္လို႔ရပါတယ္။

အဲလိုကိုယ္စားလွယ္ယူလိုက္ျခင္းအားျဖင့္ ထမင္းဆိုင္နာမည္ရဖို႔အတြက္လည္း အခ်ိန္ေပးစရာ မလိုေတာ့သလို စီမံခန္႔ခြဲဖို႔အတြက္လည္း စိတ္ရွဳပ္စရာမလိုေတာ့ပါဘူး။ ဒါေကာင္းက်ိဳးေတြထဲက ဥပမာတစ္ခုပါ။ ဘယ္အရာမဆိုေကာင္းတဲ့အခ်က္ရွိတယ္ဆိုရင္ မေကာင္းတဲ့အခ်က္ေတြလည္း ရွိတတ္ပါတယ္။ ဒါ့ေၾကာင့္ Franchising (ကိုယ္စားလွယ္ယူျခင္း)နဲ႔ပတ္သက္တဲ့ေကာင္းက်ိဳးဆိုးက်ိဳး ေတြကို စိတ္၀င္စားျပီးေလ့လာခ်င္တဲ့သူေတြအတြက္ တင္ျပေပးလုိက္ပါတယ္။

ေကာင္းက်ိဳးေတြအေနနဲ႔ကေတာ့

1. နာမည္ရွိျပီးသားျဖစ္တဲ့အတြက္ စီးပြားေရးလုပ္ငန္းသစ္တစ္ခုစသလိုမ်ိဳး အခ်ိန္ယူရတာ၊ ေၾကာ္ျငာရတာမရွိပါဘူး။

2. စီးပြားေရးအရ အရမ္းမစြန္႔စားရတဲ့အတြက္ ဆံုးရွံဳးႏိုင္ေခ်နည္းျပီး အျမတ္ရႏိုင္ေခ်ေတာ့မ်ားပါတယ္။

3. ကိုယ္စားလွယ္ေပးတဲ့ကုမၸဏီေတြက စီမံခန္႔ခြဲမွဳအတြက္ပါ အဖြဲ႔အဆင္သင့္စီစဥ္ေပးထားတဲ့အတြက္ လုပ္ငန္းကိုစီမံခန္႔ခြဲရန္အတြက္ ေခါင္းရွဳပ္စရာမလိုပါဘူး။

4. နာမည္ရွိျပီးသားအဖြဲ႔အစည္းေတြဆီကေန ကိုယ္စားလွယ္ယူတာျဖစ္တဲ့အတြက္ ခိုင္မာမွဳရွိပါတယ္။

5. စီးပြားေရးလမ္းေၾကာင္းအေသအခ်ာ ခ်ျပီးသားျဖစ္တဲ့အတြက္ ေအာင္ျမင္မယ့္အခြင့္အလမ္း ပိုမ်ားပါတယ္။

6. မိမိကိုယ္စားလွယ္ယူထားတဲ့အဖြဲ႔အစည္းရဲ႕ နည္းပညာေတြ၊ စီးပြားေရးအၾကံဥာဏ္ေတြကို ရရွိႏိုင္ပါတယ္။ ဥပမာေပးရရင္ ဓနုျဖဴေဒၚေစာရီထမင္းဆိုင္ကကိုယ္စားလွယ္ယူမယ္ဆိုရင္ လက္ရာေကာင္းေအာင္ဘယ္လိုခ်က္လဲဆိုတဲ့အေၾကာင္းေတြ ေစ်းကြက္ခ်ဲ႕ထြင္ႏိုင္ေအာင္ ေအာင္ျမင္ေအာင္ဘယ္လိုနည္းေတြသံုးတယ္ဆိုတဲ့အေၾကာင္းေတြကို သိႏိုင္ပါတယ္။ အၾကံဥာဏ္ေတြ ရႏိုင္ပါတယ္။

7. နာမည္ရွိျပီးသားတံဆိပ္ကိုအသံုးျပဳတာျဖစ္တဲ့အတြက္ အခ်ိန္တိုအတြင္းေအာင္ျမင္ႏိုင္ပါတယ္။ ၀င္ေငြရႏိုင္ပါတယ္။

8. အခုမွစီးပြားေရးစလုပ္တဲ့သူလည္း ဘယ္လိုနည္းနဲ႔စီးပြားေရးလုပ္ရမယ္၊ ဘယ္လိုလုပ္သင့္တယ္ဆိုတာေတြကို နားလည္လာႏိုင္ပါတယ္။

မေကာင္းတဲ့အခ်က္ေတြကေတာ့

1. ကိုယ္စားလွယ္ယူတဲ့အဖြဲ႔အစည္းကို ကိုယ္စားလွယ္ေၾကးေပးရပါမယ္။ သစၥာရွိရပါမယ္။ မိမိသေဘာနဲ႔အလံုးစံုစီမံခန္႔ခြဲလို႔မရေတာ့တာေၾကာင့္ ကသိကေအာက္ျဖစ္ႏိုင္ပါတယ္။

2. အခ်ိန္အကန္႔အသတ္နဲ႔ျဖစ္တဲ့အတြက္ ကိုယ္စားလွယ္စာခ်ဳပ္ျပည့္တဲ့အခ်ိန္မွာထပ္မယူေတာ့ဘူးဆိုရင္ နာမည္အသံုးျပဳခြင့္ျပန္ရုပ္သိမ္းခံရပါမယ္။ အဲဒီအတြက္ကိုယ့္မွာကုန္ပစၥည္းလက္မဲ့ျဖစ္ႏိုင္ပါတယ္။

3. မိမိဘာသာကိုယ့္လမ္းထြင္လုပ္လို႔မရဘဲ မိမိကိုယ္စားလွယ္ယူထားတဲ့အဖြဲ႔အစည္းရဲ႕ လုပ္ထံုးလုပ္နည္းေတြ မူ၀ါဒေတြအတိုင္းလုပ္ရပါမယ္။

4. စာခ်ဳပ္ခ်ဳပ္ထားတဲ့သေဘာတူညီမွဳအေပၚမူတည္ျပီး ကိုယ္စားလွယ္ေၾကးအျပင္အျမတ္ေငြရရွိမွဳကိုပါ ခြဲေ၀ေပးရပါတယ္။

ကမာၻတစ္၀ွမ္းမွာလည္း ကိုယ္စားလွယ္ယူတယ္ဆိုတဲ့အလုပ္ပာာ အင္မတန္ေအာင္ျမင္တဲ့ အလုပ္ျဖစ္ပါတယ္။ McDonald KFC အစရွိတဲ့နာမည္ၾကီးစားေသာက္ကုန္လုပ္ငန္းေတြရဲ႕ ကိုယ္စားလွယ္အခြဲဆိုင္ေတြပာာ ေအာင္ျမင္တဲ့ဥပမာေတြျဖစ္ပါတယ္။ ျခံဳေျပာရရင္ေတာ့ ကိုယ္စားလွယ္ယူတယ္ဆိုတာပာာ ပိုက္ဆံရွိျပီး စီးပြားေရးအလုပ္အကိုင္တစ္ခုလုပ္ဖို႔အတြက္ အေတြ႔အၾကံဳနည္းပါးတဲ့သူေတြ၊ စိတ္ရွုပ္မခံႏိုင္သူေတြ၊ ဆံုးရွံဳးမွာေၾကာက္တဲ့သူေတြ၊ အခ်ိန္တိုအတြင္း အျမတ္ေငြရရွိခ်င္ျပီး မစြန္႔စားခ်င္တဲ့သူေတြ အတြက္ေတာ့သင့္ေတာ္တဲ့လုပ္ငန္းတစ္ခုပါ။

Ref:http://www.mmbizchannel.com/franchise/franchising/#sthash.0zBbWLm4.dpuf

အခုုဆိုုရင္ MK အုုပ္စုုက ႏိုင္ငံတကာ တံဆိပ္ The Pizza ႏွင့္ Swensen's Myanmar Franchise
စနစ္ျဖင့္ ျမန္မာ ကို၀င္လာေနပါၿပီ....

7 guidelines to help you determine whether franchising is right for your business

Ambitious business owners who are eager to grow often ask me for a key piece of advice: “Should I franchise my business?” Thirty years of leading franchise organizations, as well as my experience as chairman of the International Franchise Association, has afforded me the chance to see the power of franchising build thriving brands that generate wealth for both franchisors and franchisees. Unfortunately, I’ve also seen franchise companies struggle and fail because they were not adequately prepared for the challenges of creating and maintaining the sophisticated operating system that a franchise requires.

Not every business makes a great franchise. At the most basic level, a franchise must be a business concept that has broad market appeal and can be duplicated. Here are some simple guidelines you should consider before franchising your business.

1. You must be able to standardize and duplicate your product or services. A McDonald’s Big Mac will taste the same in Des Moines, Detroit and Denver, and that’s because the company has developed vendor relationships, training and systems that ensure consistency. Your business must do the same. Customers choose franchises because they expect quality and consistency.
2. Your product or service should have broad appeal. Does your business appeal to customers outside of your home region? Buffalo-style wings proved to be a hit with customers everywhere, but the brain sandwiches popular in southern Indiana remain local fare only. What is the demographic appeal of your product or service? Does it appeal to a large group of customers, or only within the niche of 22- to 24-year-old redheads? If your business is defined by a narrow niche, is there a way to expand its appeal to draw in new customers? If not, franchising probably isn’t a good choice.
3. You should be targeting a growth market — not just a fad. Is your business based upon the popularity of a single product? If so, you should consider diversifying before franchising. It can be difficult to shift an entire franchise system if customer tastes shift away from your sole product or service. To use one example, is your business model predicated on selling just protein shakes, or upon selling healthy foods? The popularity of the former could spike and collapse, whereas the latter has staying power.
4. Do you have enough money or the ability to attract investors? Starting a franchise organization isn’t cheap. You will need to make a large upfront investment to pay for talented managers, training and support, research and development, legal documents and franchise lead generation, among other efforts. Franchisees will pay franchise fees and royalties, but it typically takes at least 20 franchisees to fund the operations of a small franchise system — and you’ll be reliant on your own wallet or investors to fund the business until then.
5. Do you have a solid business plan? Your business plan should identify your goals, obstacles and the steps you will plan to take. If you decide to turn your business into a franchise, a key part of your business plan will be your growth strategy. A franchisor should determine how many franchisees will be let into the system, and when new locations should be rolled out. Your expansion should be planned, not haphazard. Quick, unfocused growth can compromise your ability to support franchisees and maintain consistency, and that can damage your brand.
6. Do you know what type of person will make a good franchisee? Not every system is a good fit for every franchise candidate, and if you award a franchise to someone ill-suited to the business, you will be making a long-term investment in misery, both for yourself and for the franchisee. A smart screening process can help you attract franchisees who are more likely to be happy and top-performers.
7. Are you comfortable asking for help? Since you made your way to this blog article, I know that you are doing your research and are eager to seek out expertise. That’s a very good thing. Franchising is complicated. There are a lot of legal requirements that are unique to franchising, and the nature of the franchisor-franchisee relationship is also unique. Good consultants and other expert advice can help you prepare your business for franchising so that you have the best chance at success.

Want to learn more? My book The Complete Idiot’s Guide to Franchising has a more detailed overview, as well as stories about getting started from the founders of The Coffee Beanery, American Leak Detection, Meineke Mufflers and Uniglobe Travel Inc. Good luck!

Ref:http://jimamosblog.com/featured/should-i-franchise-my-business-some-guidelines/

FICE Franchising in China: A Flourishing Business Model

Posted on July 15, 2011 by China Briefing

By Nicholas Hughes

Jul. 15 – Among the permitted business activities a foreign-invested commercial enterprise (FICE) can conduct (besides retailing, wholesaling and commission agency activities) is franchising. The nature and use of franchising – and the business circumstances that affect it – have changed dramatically over the past three decades.

Franchising first emerged in China in the late 1980s. Today, despite a period of disordered development in its early years due to a loose legal environment and little local knowledge of franchising, China has the largest franchise market in the world.

In 2011, with the Chinese economy booming, franchising offers a low cost rapid growth model that provides easy access to the expanding consumer market and second-tier cities. Further, franchising enables faster brand recognition, drawing in consumers that see large brand name chains as being more reliable.

Fueling the growth of franchising in China is changing customer attitudes (a desire for faster, trendier, and more convenient lifestyles), an increasing number of Chinese entrepreneurs willing to adopt the franchising model, and more Chinese entrepreneurs who want to be franchisees for foreign brands (and have the financial resources to do so).

Franchising: before

Initially, many companies with high-profile franchising operations internationally chose to avoid franchising in China. Driving reasons included the difficulty of finding good partners, lack of local management skills, local franchisees not following franchise standards (sacrificing brand image for short-term profits), lack of control over recruitment, intellectual property challenges, difficulties acquiring locations, and (primarily pre-2007 regulations) the unpredictable legal and regulatory framework.

Many of these companies entered and expanded throughout the country via direct ownership with wholly foreign-owned enterprises (WFOEs) or joint ventures (JVs), with which they opened branches in various locations.

Direct-ownership gives companies the opportunity to realize 100 percent of the profit potential from ample disposable income of the rapidly-growing middle class. It also gives the company 100 percent control over business operations. Yum! Brands Inc. (parent company of KFC and Pizza Hut) is one company that took this route – it still owns and directly manages 90 percent of its stores in China.

Franchising: today

While early entrants entered via direct-ownership, later entrants have used the franchising model to expand rapidly and close the gap with the established market-leaders.

Key examples: McDonald’s and Papa John’s.

• McDonald’s relies heavily on franchises in more mature markets such as United States, but has almost exclusively opened self-operated stores in China since entering the market in a JV two decades ago. However, the company launched a pilot franchise program in China which has been limited to three franchisees running six restaurant in the Jiangsu region. It recently moved to expand the process in April 2011, inviting new franchise applicants as it accelerates a plan to double its China network to more than 2,000 outlets by 2013.

• Papa John’s entered China via a co-operative deal which authorized its partner to manage the business, but did not permit any sub-franchising. Papa John’s subsequently opened their first franchise store in 2006 and is now one of the most prominent international companies using the franchising model. Presently, 90 percent of all Papa John’s stores in China are franchised.

• The food and beverage sector was one of the first to use franchising in China; however the majority of franchisors in this sector are domestic firms.

• In the apparel sector, franchising has been used mostly in second and third tier cities.

• In the fitness sector, franchising is a common strategy for expansion, but a number of large gym chains have started to move away from franchising to the use of WFOEs or JVs.

Franchising setup

Foreign franchisors usually franchise in China via two methods:

• Cross-border franchising
• Establishing local legal entities to serve as franchisors.

A foreign investor can establish a direct contractual relationship, in which the foreign enterprise outside of China operates a local network of franchisees or incorporate a new business in China and then act as a sub-franchiser. Foreign enterprises which intend to operate franchises in China tend to use the following franchising models:

Cross-border franchising

Thanks to 2007 amendments in China’s franchise law, a franchise contract can be signed between a foreign franchisor (which doesn’t have a local presence in china) and a master franchisee. This method has opened up opportunities for mid-sized international franchisors that do not have the resources or do not want to set up a legal presence in China. While cross-franchising is the simplest and cheapest way to franchise in China, it can result in a loss of control and supervision over the franchise.

Foreign direct investment

Foreign franchisors also have the option of franchising through foreign direct investment by first establishing a wholly-foreign owned enterprise (WFOE) or joint venture (JV) and later expanding into franchising. Although this method requires a larger amount of capital investment than cross-border franchising alone, it allows the foreign franchisor to first set up supply chain networks and establish brand awareness before later expanding.

The local legal entity (WFOE or JV) can also serve as the franchisor to local Chinese franchisees. This method simplifies things from a legal perspective, but to serve as a franchisor the WFOE or JV is required to have operated two direct-owned stores (in any global location) for at least one year before it can have franchisees (the “2+1” rule).

This method of franchising offers the foreign company greater monitoring and control over Chinese franchisees. In this instance the franchise agreement must have a minimum term of three years, which can be shortened if the franchisee agrees. This requirement does not apply in the event of an extension or renewal.

- See more at: http://www.china-briefing.com/news/2011/07/15/fice-franchising-a-flourishing-business-model.html#sthash.5pCJETGo.dpuf

Do You Know These 11 Warnings Signs of a Bad Franchise Sale?

If you want to make a legal franchise sale, you must follow certain basic franchise sales steps.

Those steps are shown in the picture below.

We will move through each step, noting the potential compliance pitfall.

1.  You must have a current Franchise Disclosure Document (FDD). It must be in the format specified under the FTC franchise rule and state laws.

a. The FDD may be paper or electronic.

In either case, it must be a "single document." In other words, for example, the franchise agreement and the franchisor's financials must be integrated into the FDD, and may not be free-standing.

If the FDD is electronic, it may contain scroll bars, search features, internal links and limited external links, but it must not contain multi-media features such as audio, video, animation, pop-up screens or other external links.

b. The FDD must be current.

This generally means that it must have been updated within 120 days after the franchisor's most recent fiscal year end, and, in addition, must have been updated promptly after the occurrence of any "material change" (anything such as a lawsuit, bankruptcy, fee increase, cost increase, financial reversal, or other change that might be significant to a prospect).

For example, if the franchisor has a fiscal year ending December 31, the FDD must be updated no later than April 30 (120 days after December 31). If it is not, you must not offer or sell the franchise.

You should check with the franchisor's lawyer or compliance manager before using any FDD that might be outdated because there are exceptions that may apply.  For example, you can use an FDD that has not been updated after a "material change" has occurred  when only the more lenient updating requirements in the FTC franchise rule apply.

Even if you are permitted to use the previous FDD, you may be required to re-disclose the prospect with the updated FDD before you sell a franchise.

Always check with the franchisor's lawyer or compliance manager before proceeding in this type of situation, giving an outdated FDD and then re-disclosing with the correctly updated FDD.

(This was the first post in a series of 11 posts on making compliant franchise sales.) 

                                                                  ,,,,,,,,,,,,,,,,,,,,,,,,

Latest Franchise Direct Top 100 Global Franchises Report Now Available

Factors such as the continued supportive role of technology has allowed the franchise industry to expand around the globe in unprecedented ways.  Some of the franchise businesses that have succeeded at reaching this year’s Top 100 Global Franchises Reporthave earned their place based on a number of specific criteria, with each aspect highlighting a world-class enterprise.

This year’s report covers how global franchising is changing to date, international markets that are experiencing expansive success and interest from investors, as well as some of the latest franchise industries that are making headway internationally with an increased show of prospective franchisee interest.  The reasons behind the success of some of this year’s chart toppers are linked not only to the number of new locations opened worldwide but also to adaptations franchise systems make to remain relevant in an ever changing world.

One example of this found in the report is 7-Eleven, a long standing international franchise that continues to alter its stripes to better blend with the scene of franchising as it changes.  According to the report, “7-Eleven is nonetheless growing and experiencing certain transitions to alter its array of merchandise. Evolving beyond primary commodities of gasoline, cigarettes and snacks, the convenience store is making moves to become more of a destination rather than a stop along the way.”  These changes to the overall concept of a franchise and the foundation of its operation reflect the innovation necessary to succeed in a global market over time.

In this case, such innovation reflects a willingness to jump into food service options for visiting customers to move beyond the typical product selection of former years, adapting to demand and a changing food service industry. The “Honorable Mention” section of this year’s report features franchise systems that fall into the 101-125 bracket, some of which having improved previous year ranking, and focuses on honoring the up and coming franchises that may very well reach the 1-100 bracket into the future.  The number of successful franchise systems making waves in terms of global expansion and the other various criteria could easily move up from this bracket in subsequent years, which indicates the ever changing franchise system across the world and the opportunities that still exist.

Though the Top Ten remains largely unchanged, with 9/10 franchises enjoying the same 1-10 rank as last year, the fact that any change from year to year occurs certainly highlights the dynamic nature of franchising. As the result of a focused compilation effort taking place over several months, the Franchise Direct team delivers this report to potential and existing franchisees and franchisors, industry professionals, and anyone interested in the global franchise industry.  Detailed information within the report is valuable to both potential and existing franchisees and franchisors who wish to further consider how internationally successful enterprises are established and sustained year after year.

What makes a successful franchise and how do some of these franchise systems stay at the top year after year?  What can franchising in general learn from reports such as this and how can this contribute to excellence in franchising regardless of the sector or country in which franchises operate? To see this year’s Top 100 Global Franchises Report, to view the ranking, and to learn more about the methodology that Franchise Direct adheres to each year during data compilation, click here.

Ref:http://www.franchisedirect.com/blog/latest-franchise-direct-top-100-global-franchises-report-now-available/

ေရႊေလးေတြ အဲဒါေလးလဲဖတ္ၿပီး ဆင္ျခင္ႏိုုင္က်ပါေစ....

Q :ျမန္မာလူမ်ိဳးေတြ ေစတနာေကာင္းတယ္...ဒါေပမယ့္ ဘာလို႔ အမ်ားစုဆင္းရဲေနၾကလဲ?

ေကာင္းလိုက္တဲ႔ ေမးခြန္း..

ဒါကို လူတစ္ေယာက္က ဒီလိုေျဖသြားပါတယ္..

A: "အစိုးရကို အျပစ္မပုံခ်ဘဲ လူေတြရဲ႕ စိတ္ဓာတ္ကိုပဲ ေဝဖန္ရမယ္ဆိုရင္ေပ့ါ....

ျမန္မာအမ်ားစုက TEAM WORK အားနည္းတယ္..

မညီညြတ္ဘူး..ေဘးကေန ေသြးခြဲရလြယ္တယ္..

မနာလိုစိတ္မ်ားတယ္.. အခ်င္းခ်င္းထဲ ကိုယ့္ကိုသာသြားမွာ မလိုလားဘူး..

မုဒိတာ မပြားႏိုင္ဘူး..

ၾကိဳးစားရမယ့္ေနရာ အေခ်ာင္ခိုခ်င္တယ္..

ပိုက္ဆံရရင္ အျဖဳန္းမ်ားတယ္..

စီးပြားေရးလုပ္ရမွာ ေၾကာက္တယ္..ေသခ်ာပုံမွန္ရတဲ႔ ေငြကို ပိုမက္တယ္..ဝန္ထမ္းပိုလုပ္ခ်င္တယ္..

အေတြးအေခၚပိုင္းမွာ တီထြင္ၾကံဆမႈနည္းတယ္..

မိရုိးဖလာအေတြးအေခၚကို မပယ္ႏိုင္ဘူး..

ေျပာင္းလဲေနတဲ႔ ေခတ္ကို လိုက္ႏိုင္ဖို႔ လိုအပ္တဲ႔ ပညာေရးအားနည္းတယ္..

ေဝဖန္တာေကာင္းၿပီး ေဆာင္ရြက္မႈအားနည္းတယ္..

အၾကံဳျပဳတာေကာင္းၿပီး စီမံမႈညံ႕တယ္..

ပုတ္ခတ္တာကို မတရားႀကိဳက္တယ္..

ကိုယ္က်ရႈံးတိုင္း သူမ်ားလည္းက်ရႈံးမယ္ဆိုတဲ႔ အျမင္ရွိတယ္..ရႈံးၿပီး ျပန္ထဖို႕ ပ်င္းတယ္..

မေအာင္ျမင္ရင္ ကံကို ပုံခ်တယ္..ကိုယ့္ၾကံဳဖူးတဲ႔ အေတြ႔အၾကံဳတစ္ခုထဲနဲ႕ အရာေတာ္ေတာ္မ်ားကို တစ္ဖက္သတ္သုံးသပ္တယ္..

ကိုယ္နဲ႕ အျမင္မတူရင္ အားမေပးဘဲ မတရားရႈံ႕ခ်တယ္..

ဘုရားရွိခိုးတိုင္း ခ်မ္းသာရပါလို၏ ဆုေတာင္းၿပီး အခြင့္အလမ္းလာရင္ အခြင့္အလမ္းမွန္းသိေအာင္ မေလ့လာဘဲ ေက်ာ္သြားတယ္..ၿပီးေတာ့ ပုံမွန္ဘဝထဲမွာ ခပ္ေပ်ာ္ေပ်ာ္ေနတယ္..

ကိုယ့္အေၾကာင္းထက္ သူမ်ားအေၾကာင္းကို ပိုစိတ္ဝင္စားတယ္.....

ေလကန္ၿပီး အခ်ိန္ျဖဳန္းတာမ်ားတယ္..

ပိုဆိုးတာက ပိုက္ဆံေတာ့ရွိပါရဲ႕ တိုးပြားေအာင္လုပ္ဖို႔ စိတ္ကူးနည္းတယ္..

ပိုက္ဆံကို က်စ္က်စ္ပါေအာင္ ဆုပ္ထားတယ္..အက်ိဴးရွိေအာင္ မရင္းႏွီးတတ္ဘူး.

ဘဝမွာ ပိုက္ဆံတစ္ခုပဲရွိေအာင္လုပ္တယ္...ကိုယ္သိတာကို သိသလို အသုံးမခ်တတ္ဘူး....

ဒါေတြက ဆင္းရဲေစတာပါပဲ..."

Credit~https://www.facebook.com/sailynnn

Credit @ Ko Nge